In one of the most difficult years for the cruise industry, the 2012 INTERNATIONAL CRUISE SUMMIT will bring together in Madrid (Spain) the depth of knowledge of the sector and the key players in an industry that continues to go from strength to strength.
The industry faces the challenge of taking into account the recent accidents and incidents on cruise ships, the tension of the Eurozone’s economic crisis, political instability in some of the countries which are potential cruise destinations, rising fuel prices and regulatory pressure. Despite the challenges of the current environment, the task ahead is to demonstrate that there are good reasons to believe that the industry will overcome this period of uncertainty while maintaining a strong position and optimism. The 2012 INTERNATIONAL CRUISE SUMMIT will focus on all these issues.
We welcome at this worldwide event:
● Cruise lines, itinerary planning and shore excursion representatives.
● Port Authorities, Port Agents, Ship owners, and other related businesses to cruise port operations.
● Professionals, managers and owners of services at destinations (hotels, restaurants, museums, shopping, etc,) who want to discover cruise business opportunities.
● Public Administration and tourism promotion agencies who wish to progress in this sector, in order to develop promotional plans focused on Cruise tourism.
● Travel agencies and tour operators, interested in the specialisation of selling cruise products.
● Commercial representatives at cruise lines and General Sales Agents.
● Service providers.
ICS 2012 - ISSUES TO BE ADDRESSED:
● Challenges of the cruise industry.
● Security in the industry, review of procedures and safeguards to remain the safest tourist industry.
● Itineraries, the map of new demand, review of pricing policy, industry profitability and on-board spending.
● Creation of cruise destinations. Keys to greater competitiveness.
● Relationship between Ports and Destinations. The role of each.
● The offer from tourist destinations. What are Cruise Lines looking for?, passenger desires, What are destinations offering?
● Image of Spain as a destination for cruise ships: How does the industry really look, What do we need to improve?
● Segments of the industry on the rise: Premium and Luxury Cruises.
● The Iberian Peninsula, a common front to the itineraries in the Mediterranean and the Atlantic.
● Behavior of cruise passengers: how they take decisions.
● Sale of the cruise product, the role of agencies and the growth of online.
● Relationship between Cruise companies and distribution channels.
● The industry and its relationship to Social Networks and 2.0.